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1.0Agehttps://age.eemihkelhttps://age.ee/author/mihkel/Alexela Rebranding - Agerich600338<blockquote class="wp-embedded-content" data-secret="k0JgqeXeVd"><a href="https://age.ee/portfolio/alexela-rebranding/">Alexela Rebranding</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://age.ee/portfolio/alexela-rebranding/embed/#?secret=k0JgqeXeVd" width="600" height="338" title="“Alexela Rebranding” — Age" data-secret="k0JgqeXeVd" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://age.ee/wp-content/uploads/2023/10/alex1.jpg20001415Alexela rebränding on võtnud aastaid, et valmida. Põhjuseks selle töö kolossaalne suurus. Me alustasime aastal 2016 vana brändi probleemide tuvastamisega. Ilmnenud puuduste kõrvaldamiseks lõime me uue graafilise maailma, uue kommunikatsioonikeele, uue toiduseeria, ning lõpuks, aastal 2018, peale mitmeid katsetusi, on valminud ka Alexela uus kontseptsioon tanklatele, mis on kogu rebrändingu kulminatsiooniks. Uued tanklad on tõstnud Alexela konkurentide kõrval nähtavaks ja äratuntavaks brändiks. Ning rebrändingu toel on Alexela paari aastaga kasvanud Eesti suurimaks tanklaketiks.